Research shows that nearly 80% of new products fail to capture market share, often due to five key assumptions made by sales and marketing teams. These assumptions include false beliefs about what messages resonate with each customer segment.
In this 80-minute session, you will explore why the five key assumptions can be detrimental to your revenues. Also, you’ll learn how aligning sales and marketing efforts can lead to greater than expected success. Walk away with actionable strategies to equip your sales teams with the knowledge and tools necessary to navigate the complexities of launching new products, ultimately increasing their chances of exceeding revenue targets and achieving market success.
Who Should Attend: This session is specifically designed for Director Level Sales and Marketing leaders.
Masterclass Experts:
To ensure a productive exchange of ideas, the size of this Master Class is limited to 30 attendees. You will be able to actively collaborate with your peers in Zoom breakout rooms as well as after the event.
Tuition is free. Ignite Selling will donate $200 in the name of every person that attends to a charity called Sleep in Heavenly Peace which provides handmade beds for children ages 8-17 that currently sleep on the floor in Austin, TX.
Note: This session will be recorded. The recording and an executive summary will be available to those that attended.
Seating is limited to 30 and the organizers reserve the right to deny access to anyone that doesn't fit the level of qualification required for this Masterclass.
